HITS Daily Double

Modernizing the Experience

HITS Daily Double is a leading trade publication covering the latest news, charts, and in-depth analysis of the music industry. A go-to resource for industry professionals, HITS offers behind-the-scenes insights into the ever-evolving world of music.

url

https://hitsdailydouble.com/

client

HITS Daily Double

year

'24

timeframe

3 Mo

ASST / DSGN

Problem

As a go-to resource in the music industry for decades, HITS Daily Double had a loyal audience—but its website struggled with outdated design and navigation issues, making it harder for users to engage with content. With a cluttered interface and a navigation system that hadn’t evolved in years, users struggled to browse charts, news, and key industry updates. The challenge was to modernize the experience while preserving the brand’s bold personality and industry credibility.

Solution

To modernize the reading experience, we redesigned the HITS Daily Double platform with an improved layout, a refined typography system, and an on brand color scheme. These updates ensure a smoother, more engaging way for users to browse charts, news, and industry updates.

Key Updates

A Cleaner, More Modern Layout – A modernized design that improves readability and reduces clutter.
Stronger Visual Hierarchy – Headlines, images, and text are now more clearly defined.
Smarter Navigation– A restructured menu and content organization make it easier to browse charts and news.
Consistent Across Devices – The design now adapts seamlessly across desktop and mobile for a friction-free experience anywhere.

The Impact

With these updates, the platform now delivers a seamless and engaging experience, making it easier than ever for both long-time readers and new visitors to interact with HITS Daily Double in a way that feels fresh, intuitive, and true to its legacy. The response was overwhelmingly positive—stakeholders were thrilled with the updates, and the redesign even sparked excitement from industry peers. In fact, they received glowing feedback from contacts they hadn’t heard from in years, all praising the fresh, intuitive experience.