Filmed in Cherokee
Enhancing Engagement and Navigation
The Cherokee Office of Economic Development (COED) serves as a bridge between the public and private sectors, fostering economic growth in Cherokee County. Their mission is to create high-quality jobs, support local businesses, and attract new investments—all with a personal and strategic approach. To showcase Cherokee County as a prime filming destination, COED developed the Filmed in Cherokee app. This platform highlights filming locations from various productions, encouraging tourism and driving economic opportunities within the region.
Problem
While Cherokee County had an existing app showcasing its film history, it struggled with usability, discoverability, and engagement. Users found it difficult to navigate, and key information wasn’t easily accessible. The Cherokee Office of Economic Development needed a redesign that would modernize the experience—making it easier for locals and visitors to explore filming locations, learn about past productions, and engage more seamlessly with the county’s cinematic legacy. To create a more modern and user-friendly experience, I focused on refining navigation, improving search functionality, and designing a more visually engaging UI.
Solution
To make Cherokee County’s film history more accessible, I redesigned the Filmed in Cherokee platform with improved navigation, smarter search functionality, and a more engaging user experience. The new design allows users to seamlessly explore filming locations and discover productions with ease.
Key Enhancements:
Navigation That Just Works – A redesigned structure that makes exploring filming locations effortless.
Clearer Information at a Glance – A reorganized layout that ensures key details stand out and are easy to find.
Smarter Search & Filters – Advanced filtering and search make it faster to discover specific filming locations.
A More Engaging UI – A refreshed design with improved typography, imagery, and color for better readability and immersion.
Outcome & Impact
The redesigned platform was met with enthusiasm from stakeholders, who praised its improved usability and intuitive feel. The new experience makes it easier than ever for film enthusiasts and industry professionals to explore Cherokee County’s cinematic history, ensuring its stories remain discoverable and engaging.
Role & Deliverables
Agency: Black Airplane
Role: Lead Product Designer
Deliverables:
Wireframes
Design System
Navigation Redesign
Enhanced Search
Gallery
Developer Handoff
